Design

When we say the word design, the first reaction come to you is something uncommon, different, unique, out of box, out of blue, long hairs, beard, crazy, magical, not art but almost an art! For instance when the telephones came in our country it was almost an avtaar of Naraad Muni rather than an innovation! But today even a school going kid know how to fix it up that little avtaar and make him run! The wonders of Narad Muni don’t amuse us today, not even to kids. The cycle has moved to a state where everybody want to be well informed and knowledgeable rather than sitting beside and simply "just" amusing it.

I agree there was a life when people and cycle was looking for something new, dramatic, and creative or rather to an extent something magical! But now I believe the cycle has started demanding for something simple and transparent. Today consumer even want to look at inside the product, how it functions, how it is build, how it can be repaired, or checked. He wants to understand his product throughout inside to out. I guess design is becoming a mass language, or technology is getting transparent. Today most of us understand what is engineering, economics, psychology, and so the design. For example the new campaign of Onida which replaced the devil with a tagline "tumko dekha toh yeh design aya."

I feel even we as designer should start opening and sharing rather making it a miracle while it could be taught as a trick. When we know people have started learning tricks then why to showcase magic and become fool later. Why not stand and work as Mr. Mandela or Mr. Gandhi rather than fictious League of Extraordinary Gentlemen!

I must say here my idea of design by now could be very idealist as I hardly have experience of market but just a design education. So I would rather work with market and get brushed up for more confined and practical idea of design to conclude my pure idea of design rather ideal idea of design.

By now would like to conclude my post with a great thought of Tom Peters, "Almost all quality improvement comes via simplification of design, manufacturing, layout, processes, and procedures."